RECONVENE Sessions: A Series of Fortunate Events

RECONVENE Sessions: A Series of Fortunate Events

Announcing RECONVENE Sessions, a new series covering what's new, what's next, and what matters for independent event creators.

How to Grow Your Business by Launching an Event Series

We're kicking off Reconvene Sessions with A Series of Fortunate Events, where event experts MoMA PS1, Montclair Bread Company, and Hoop Blast will teach you why an event series is crucial to growing a business and give you practical, actionable strategies for managing and promoting them yourself.

You're already creating exciting experiences for your fans — but are you missing out on potential ticket sales? Don’t miss the chance to network and skillshare with other successful event organizers to uncover a new key to growth: bridging events into a series that fosters repeat attendance and expands your audience.

Who You'll Hear From

  • Taja Cheek, curator at Queens, NY, arts institution MoMA PS1, will share with us how their community-oriented curatorial vision has built Warm Up, a destination outdoor music series, into a vital and visible platform for cutting-edge artistic talent from New York City and beyond.

  • Claire Wasserman, educator, author, and founder of Ladies Get Paid, will cover strategies for creating and marketing events in a series, growing your audience along the way.

  • Amazí, a Guinness World Record-holding hula hooper from East London, will lead a live demo showing us how Eventbrite allows her to quickly create and market her Hoop Blast events, so you can launch your own series without wasting any time (or clicks).

What You'll Learn

  • Why an event series is crucial to growing a business

  • How bridging events into a series fosters repeat attendance and expands your audience

  • How MoMA PS1 engages their community through their Warm Up event series

  • Practical strategies to grow your audience by creating and marketing events in a series

  • How to use Eventbrite to quickly create and manage repeating events

How does the saying go? One’s company, two's a crowd, and three’s a series … for event creators, at least. See you there!

 

Welcome to RECONVENE Sessions, a new series covering what's new, what's next, and what matters for independent event creators.

Tales of Failure

How I Messed Up and What I Learned

Reconvene Sessions is back with another virtual session, this time all about …

Messing up. Losing the plot. Bombing it. As every event creator knows, there’s no rite of passage quite like producing an event that really just does not go as planned. And no matter how many successful events you’ve already got under your belt, the risk of an event coming apart at the seams never really goes away.

Veteran creators from Green-Wood Cemetery, Eastwind Books of Berkeley, UrbanGlass, and The Bloody Mary Festival will share with you not only their own tales of woe, but the lessons they learned (and put into practice) after the proverbial smoke cleared. One part commiseration and one part education make for a can’t-miss celebration of live events and the creators behind them.

Who You'll Hear From:

  • Harry Weil, the Director of Public Programs at Brooklyn’s Green-Wood Cemetery, who organizes with his team nearly 300 public events each year, including after-hours tours, death education classes and workshops, immersive music and dance productions, and contemporary art installations.

  • Janie Chen, Events Coordinator at Eastwind Books of Berkeley, an independent bookstore active since 1982 with a specific focus on Asian-American and ethnic studies literature, where she produces events centering storytelling, multicultural education, and histories of activism.

  • Kellie Krouse, Instructor and Registrar at New York City-based nonprofit UrbanGlass, which for nearly 40 years has fostered experimentation and advanced the use and critical understanding of glass as a creative medium.

  • Evan Weiss, Founder of The Bloody Mary Festival, who transformed a passion project into the largest celebration of the Bloody Mary in the world, producing 10 annual events across the United States in which bars, restaurants, and bottled mixes face off for the title of Best Bloody Mary.

What You'll Learn:

  • How events can go off the rails, despite best-laid plans

  • What you can do to course-correct when things don’t go as planned

  • How veteran creators deal with failure

  • How to translate mess-ups into opportunity and learning

After all, live events are exactly that: Live. Join us to celebrate their magic — and a bit of the chaos!